A Study of Corporate Cultures in the Computer Industry

This document is an internal 1983 study by Reesa E. Abrams for Digital Equipment Corporation concerning the corporate culture of IBM. The report aims to provide insights into IBM's success to help Digital make informed decisions. It covers various facets of the 'IBM model,' including their heavy emphasis on marketing, customer service, employee training, and structured management. The report also documents specific leadership philosophies from IBM executives like Tom Watson Sr. and Jr., and examines how IBM's technical, administrative, and financial structures contribute to their overall market position. The document serves as an analytical benchmark for Digital to compare its own environment against a major competitor.