SYSTEMS-10 ADVERTISING

In this interoffice memorandum dated December 13, 1972, Ken Olsen critiques the PDP-10 group's marketing efforts. Olsen expresses frustration that the team is "copping out" by failing to effectively communicate their product's unique value to the world, suggesting that their identity as part of a minicomputer company has hindered their enthusiasm. He invites the group to present a simplified, punchy marketing "pitch" to the Operations Committee, suggesting that framing the System-10 as the "world's largest minicomputer" could be a powerful marketing strategy.