Expanded PDP-11/35 Business Plan

This document, dated September 1973, outlines the business plan for the 'expanded' PDP-11/35 system, featuring a 21-inch chassis. The product is essentially a modified PDP-11/40, unbundled from standard services and peripherals (like TTY and control) to provide an aggressively priced alternative for OEM customers. Key details included in the plan are:

• Product Strategy: Targeting existing OEM customers who require PDP-11/40-class power but wish to avoid paying for bundled services.
• Pricing and Costs: Detailed breakdown of manufacturing costs versus recommended OEM list prices for 16K, 32K, 48K, and 64K memory configurations.
• Market Analysis: Projections for product adoption and conversion of existing OEM PDP-11/40 business, with an expectation that this unbundled model will capture a significant share of the market.
• Competition: Comparison against the Data General Nova 840, positioning the 11/35 competitively.
• Schedules: Timeline for production and availability, with 16K models slated for Q3 and larger configurations for Q4 of FY74.